Boomplay launches in Côte d’Ivoire, its 6th African country

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Published: 2022-06-10
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Boomplay, a music streaming network that is owned by the Chinese and features music from African artists and songs, has begun operations in Côte d'Ivoire.

Today, the platform expanded its operations into Ivory Coast by opening an office in Abidjan. This move is intended to improve music streaming and assist Ivorian musicians in expanding their fan base both within Africa and beyond.

After establishing a foothold in Nigeria, Tanzania, Kenya, Ghana, and Cameroon, Boomplay has now expanded its operations to the West African nation of Cote d'Ivoire.

Paola Audrey Ndengue, general manager of Boomplay Côte d'Ivoire, had this to say about the launch: "We're particularly thrilled to establish a presence in Abidjan, a creative and cultural hotspot in the region. The positive reception that our team has gotten from artists, local partners, and other stakeholders is a solid indicator that we should proceed with our plans. The dynamic nature of the Ivorian music industry is something that Boomplay is dedicated to contributing to.

There is currently no statistics available on the expansion of the music streaming sector in the Ivory Coast; nonetheless, numerous of the country's artists have achieved widespread recognition in the past few years as a direct result of the proliferation of streaming services. As an illustration, the French singer-songwriter Kikimoteleba climbed in the ranks of Spotify when his hit tune Tigini surpassed 15 million streams. The Nigerian remix of Aboutou Roots's "La Blessure," for example, has been utilized in thousands of videos across the internet. This is just one example of how social media has helped bring others to the forefront of public attention.

It is impossible to overstate the importance of the part that streaming services play in democratizing income opportunities for Ivorian artists, particularly given the fact that many artists rely on revenue generated by live performances. According to Guy-Constant Neza, an Ivorian label manager at Believe Digital, the majority of an Ivorian artist's income comes from live performances. This information was provided to Lemonde. Neza believes that streaming services offer "a twofold knowledge among our artists, of both the restrictions of the existing business and the prospects that streaming brings." [Citation needed]

With the introduction of Boomplay, Ivorian musicians now have access to a platform with 70 million active users, where they will be compensated for each stream or purchase of their work.

Users have the option of listening to music for free, but interrupted by advertisements, or paying for an ad-free version of the service. The business model is quite similar to that of YouTube.

According to Tosin Sorinola, Director of Artist and Media Relations for Boomplay, "This physical presence extends Boomplay's mission to promote local talent by providing them with a platform and resources within and outside of the service. This enables them to reach a wider audience of music lovers across the continent." Boomplay's mission is to promote local talent by providing them with a platform and resources within and outside of the service. We are thrilled to be able to offer a solution that is completely honest and guarantees that musicians will be paid fairly for the streaming of their music.